This article explains the risks associated with AI generated media content created to mislead people.

What Are Deepfakes?

The term Deepfake refers to media content (e.g., images, videos, and audio) generated using complex Artificial Intelligence. Individuals leverage deep neural networks utilizing algorithms to analyze and synthesize data to create convincing replicas of individuals, events, or situations. GANs (Generative Adversarial Networks) make realistic data by having two networks compete, and VAEs (Variational Autoencoders) make new data by learning from patterns in existing data. Leveraging GANs and VAEs, deepfakes blur the line between reality and fabrication, presenting both creative opportunities and ethical dilemmas.

How Are Deepfakes Generated?

• Deepfake generation involves complex neural network architectures trained on vast datasets to produce realistic synthetic media.
• Researchers explore various techniques to enhance the quality and fidelity of generated content across different media types.
• Datasets, ranging from labeled to unlabeled data, play a crucial role in training deepfake generation models, influencing the realism of the output (NIST 2024).

How Do We Detect Deepfakes?

Detecting deepfakes demands a multifaceted approach and a keen eye for identifying subtle inconsistencies. Key detection methods include:

1. Feature-based Analysis: Scrutinizing minute discrepancies or anomalies within the media content that may indicate artificial manipulation.
2. Spatial and Temporal Analysis: Analyzing spatial distortions or temporal irregularities that deviate from natural patterns.
3. Frequency-based Approaches: Examining spectral signatures or frequency patterns characteristic of synthesized media.

What Can We Do To Protect Ourselves?

• Media Literacy Education: Educate yourself and others about the existence and implications of deepfake technology. Develop critical thinking skills to discern between authentic and manipulated media content.
• Verify Sources: Verify the authenticity of media sources before sharing or relying on information. Cross-reference news and media content from multiple credible sources to ensure accuracy.
• Use Trusted Platforms: Utilize trusted and secure platforms for sharing and consuming media content. Be cautious when accessing unfamiliar websites or downloading content from unverified sources.
• Enable Two-Factor Authentication (2FA): Enable two-factor authentication on your online accounts to add an extra layer of security. This helps prevent unauthorized access to your accounts, reducing the risk of data breaches.
• Regularly Update Software: Keep your operating systems, applications, and security software up to date with the latest patches and updates. This helps address known vulnerabilities and strengthens your defenses against cyber threats.
• Verify Identity: Verify the identity of individuals or organizations before sharing sensitive information or engaging in transactions online. Be wary of requests for personal or financial information from unfamiliar sources.
• Report Suspected Deepfakes: If you encounter suspected deepfake content, report it to ITS for investigation via email at ask@slu.edu or enter a ticket at ask.slu.edu. Prompt reporting can help prevent the spread of misinformation and protect others from potential harm.

Example - Hong Kong Deepfake Scam:

A deepfake scam in Hong Kong used fake avatars of company executives in a video call to trick a victim into transferring $25 million. This highlights the need for better awareness, security measures, and collaboration to prevent such fraud. Organizations should educate staff, use multi-factor authentication, deploy detection tech, and strengthen policies to prevent financial losses from deepfake scams.